Artículos

El diseño empodera al marketing de contenidos

Manuel Alonso, nos dice cómo el marketing de contenidos ayuda a darle unidad a los mensajes y señala la importancia de imprimir en ellos un aspecto visual que se asocie con la marca, a través del diseño. para ello publicó el New York Times.

Cuál es el verdadero valor de hacerse viral?

El volverse viral es una de las metas más comunes y codiciadas por las marcas pero, para lograr ese objetivo es indispensable ser relevante y específico, contar con una estrategia adecuada, estas son las reflexiones que Manuel Alonso, nos comparte en esta edición.

Libérate del estrés laboral con música

Escuchar música mientras trabajas hará que te olvides del estrés y el aburrimiento de tus labores, aumentando tu productividad. Oskana García, consultora de AB Estudio de Comunicación, aborda el tema en su blog.

Fundaciones en riesgo

Carlos Bonilla, socio senior advisor de AB Estudio de Comunicación, advierte que si disminuyen las campañas filantrópicas, el gobierno tomará este sector y las empresas no tendrán alguna manera de mejorar su reputación.

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