Artículos

¿Qué es la omnicanalidad?

Los consumidores hoy se mueven por distintos espacios: tienda, página web, dispositivo móvil, redes sociales. Para las empresas esto implica adoptar un nuevo modelo: el marketing omnicanal. Manuel Alonso, socio director en AB Estudio de Comunicación, nos explica esta tendencia.

Beneficios de implementar acciones RSC en tu empresa

Más allá de las exigencias del mercado, ser una Empresa Socialmente Responsable (ESR) es un concepto con altos beneficios internos, como el sentido de orgullo entre los empleados. Carlos Bonilla, socio senior Advisor de AB Estudio de Comunicación, nos dice cómo aprovechar la satisfacción de ser una ESR.

Marca de ciudad: el tamaño no importa

¿Qué necesita una ciudad pequeña para destacar en el sector turismo? Como nos lo explica Manuel Alonso, socio director de AB Estudio de Comunicación, la respuesta está en los valores que hoy más aprecia el consumidor: política de conservacionismo, sustentabilidad y el bienestar social.

Día de Muertos: un patrimonio mexicano

El Día de Muertos es una celebración icónica de los mexicanos. Gabriela Medina, directora asociada en AB Estudio de Comunicación, nos explica las raíces y los contextos de este ritual único en el mundo.

La Economía se pinta de naranja

La economía basada en la cultura y las industrias creativas -llamada Economía Naranja- gana fuerza en todo el mundo. Carlos Bonilla, socio senior Advisor de AB Estudio de Comunicación, nos presenta las oportunidades y retos que incluye esta tendencia.

RSC: un aporte de las Relaciones Públicas

Manuel Alonso, presidente de AB de Estudio de Comunicación, nos explica cómo una empresa de Relaciones Públicas, al promover acciones de responsabilidad social, puede ayudar a que sus clientes reconozcan el valor del distintivo ESR.

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