Acapulco: la marca que se reconstruye.

A pesar de las advertencias internacionales a los turistas sobre no visitar Acapulco, las autoridades Mexicanas han hecho lo posible para reconstruir la marca de este destino turístico, así se convirtió en la primera zona turística en utilizar WhatsApp para ofrecer a su mercado, información.

Qué alimenta las noticias falsas

La facilidad para generar y acceder a la información está distorsionando la objetividad de los medios, quienes se preocupan más “por ser el primero” y no “por ser el mejor”. En tal contexto, afirma Manuel Alonso, presidente de ABEC, las empresas deben blindarse ante la enorme posibilidad de ser víctimas de las Fake News.

Periodismo 3.0, ¿involución del periodismo?

En el periodismo 3.0, el público comenta la información y hasta se convierte en generador de noticias. Para los medios tradicionales, esta modalidad supone un riesgo a su credibilidad y detona un serio debate sobre el concepto de objetividad.

5 tendencias digitales en 2019

Los datos presentados en el estudio Digital 2019 México abre pauta para reconocer cinco tendencias digitales en las que las marcas deben poner atención para sus estrategias de comunicación.

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