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Lleva tu contenido a los medios

Para que un medio de comunicación publique tu contenido, necesitas visión estratégica y un sólido entendimiento de los valores editoriales. Victor Ruiz, consultor senior en AB Estudio de Comunicación, nos explica cómo desarrollar ambas capacidades.

Convierte los bytes en oportunidades de negocio

Se dice que los datos digitales son el petróleo del siglo XXI: un elemento de valor incalculable. Andrés Piedragil, consultor senior en AB Estudio de Comunicación, asegura que ese atractivo también aplica en el campo de la Mercadotecnia.

¿Qué son las Relaciones Públicas?

Explicar en qué consisten las Relaciones Públicas puede ser un asunto complicado. Manuel Alonso, presidente de AB Estudio de Comunicación, nos muestra algunas definiciones que se han intentado a lo largo de la historia -un recorrido que incluye a personajes como Warren Buffet y Bill Gates.

¿Dónde están los comunicólogos?

Según el CONEICC, el 24% de los egresados de áreas de Comunicación labora en el ámbito profesional que estudió. Carlos Bonilla, vicepresidente de ABEC, nos explica qué hay detrás de esta cifra.

Comunícate con GIF

Manuel Alonso, director general de ABEC, nos recomienda aprovechar los GIFS como herramienta de comunicación, ya que conectan emocionalmente con el público y son fáciles de interpretar.

La comunicación online, a la baja

La publicidad online fue una opción para llegar a los consumidores correctos, no evitó ser repetitiva para la audiencia o que ésta desconfíe de la seguridad de sus datos personales. Carlos Bonilla, vicepresidente de ABEC, profundiza sobre el tema en su columna semanal.

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