Editorial Señales published Carlos Bonilla’s new book. In Oportunidades de las Relaciones Públicas en la Internet. Cómo enfrentar ataques en redes sociales, AB Estudio de Comunicación’s vicepresident has written, with a direct and didactic style, a manual on good practices in Corporate Communication and PR, but through the lens of new technologies and the new developments social media brings along.

In this book, Bonilla defends – as Estudio de Comunicación’s consultants explain in our articles and posts – that legislation on upcoming technologies and social media should evolve at the same pace – or at least a similar one – that these technologies advance.

“This book wants to prove,” Bonilla explains, “that the use of the internet in corporate communication and PR is a great help to optimize informational fluxes, both endogenous and exogenous, however, it also poses a potential threat to companies or institutions’ reputations when used by their adversaries or detractors, since there are no laws in place to avoid it.”

If you wish to order a copy:

If you want a copy of “Cómo enfrentar ataques en redes sociales”, please get in touch with [email protected]