STARTING POINT
MASSIVEGOOD was a worldwide movement designed to get funding to achieve the three health-related Millenium Development Goals which the UN proposed at the turn of the century.
THE CHALLENGE
The goals we wanted to accomplish were to:
- Make MASSIVEGOOD known in Spain.
- Generate notoriety around this RSC action and help get donations.
- Get as many influencers and celebrities behind as possible.
