Five consultants from Estudio de Comunicación (Elisa Carreras, Gerardo Miguel, Juana Pulido, Silvia Rodríguez y Támar Salazar) wrote “Storybuilders: Story creators”. In one of its sections, exposed by Top Comunicación, different pieces of advice on how to create a good story on which to base a communication strategy are delineated.
Download Estudio de Comunicación’s Whitepaper: Storybuilders: Creadores de historias here.