Whitepaper: Comunicación de Crisis Digital

Crisis management on social media has to adapt itself to new conditions: the speed in its reaction, the adequacy for all participants of the message, transparency, a continuous and open dialogue, and a constant listening attitude. All these instead  of a unidirectional message.

On the other hand, no crisis is the same nor does it evolve the same way. There are crises which generate an initial ruckus that fades away gradually, whereas others shift from a moderate beginning to a full-fledged situation with possibly severe consequences for the company’s image and reputation.

Download Estudio de Comunicación’s Whitepaper: Comunicación de Crisis Online here.

, , ,

Uso de cookies

Este sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de nuestra política de cookies, pinche el enlace para mayor información.

Aviso de cookies
Text Widget
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus quis neque vel quam fringilla feugiat. Suspendisse potenti. Proin eget ex nibh. Nullam convallis tristique pellentesque.