La publicidad de video en línea toma preponderancia

Merca2.0, Octubre 2018.- Manuel Alonso, Presidente y Director General de AB Estudio de Comunicación. La publicidad de video en línea toma preponderancia.

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La responsabilidad social como refuerzo de la reputación corporativa

Una oportunidad que tienen las organizaciones para devolver a la sociedad parte de lo que la misma les brinda es emprender acciones socialmente responsables. También mejora en la reputación corporativa.

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Cómo reaccionar ante ataques en redes sociales

Merca 2.0, Octubre 2018.- Carlos Bonilla Socio y Vicepresidente Ejecutivo de AB Estudio de Comunicación. Cómo reaccionar ante ataques en redes sociales.

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Twitonomy, una herramienta para conocer tu actividad en Twitter

¿Quieres conocer estadísticas de tu perfil o el de tu marca en Twitter? Twitonomy, una app que te ayudará a conocer más sobre tu actividad en la red social de los 280 caracteres.

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¿Medías la influencia en redes sociales con Klout? Conoce Kred.

Si una de tus herramientas favoritas para medir la influencia en redes sociales era Klout, aquí encontrarás una alternativa.

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¿Qué es la hipersegmentación?

Merca 2.0, Octubre 2018.- Carlos Bonilla Socio y Vicepresidente Ejecutivo de AB Estudio de Comunicación. ¿Qué es la hipersegmentación?

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6 oportunidades para el crecimiento de los colaboradores

La rotación de personal en las organizaciones trae consigo gastos económicos, psicológicos, energéticos y temporales, mismos que en ocasiones pasan desapercibidos.

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El cine enfrenta sus desafíos con arte y tecnología

Merca2.0, Septiembre 2018.- Manuel Alonso, Presidente y Director General de AB Estudio de Comunicación. El cine enfrenta sus desafíos con arte y tecnología.

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