Fundaciones en riesgo

Carlos Bonilla, socio senior advisor de AB Estudio de Comunicación, advierte que si disminuyen las campañas filantrópicas, el gobierno tomará este sector y las empresas no tendrán alguna manera de mejorar su reputación.

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Soluciona con creatividad

Manuel Alonso, socio director de AB Estudio de Comunicación, explica cómo utilizar el Design Thinking para satisfacer las necesidades del cliente.

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El posible futuro para los medios de comunicación

Carlos Bonilla, socio senior advisor de AB Estudio de Comunicación, retoma el estudio de WhatsNewInPublishing para predecir el futuro de los medios de comunicación.

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Periodismo de soluciones, una visión real y completa

Aunque en México aún está en gestación, el SoJo es una oportunidad para las RRPP. Manuel Alonso, socio director de AB Estudio de Comunicación, profundiza en el tema.

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La Universidades que respondan a las necesidades

Carlos Bonilla, socio senior advisor, nos explica por qué es importante que las universidades atiendan a las necesidades de la sociedad.

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10 apps para publirrelacionistas

Con el auge de los teléfonos inteligentes, existen 10 aplicaciones que le facilitarán el trabajo a los profesionales de las relaciones públicas. Manuel Alonso, socio director de AB Estudio de Comunicación, escribe sobre ello en su artículo.

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AB Estudio de Comunicación en la época navideña

AB Estudio de Comunicación en la época navideña…

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De publirrelacionistas, políticos y comadres

Carlos Bonilla, socio senior advisor, describe el concepto de relaciones públicas como un importante vínculo entre interlocutores e instituciones.

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